So far, key takeouts are:
- People don't read instructions so make it REALLY obvious
- There's too much text on most web pages - people skim, they don't read
- Make use of conventions - they became conventions because they work
I'm sure there'll be more!
Reference
Krug, S. (2006), Don't Make Me Think: A Common Sense Approach to Web Useability, 2nd ed, New Riders Press, Berkley, CA
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