Went to the ad:tech breakfast this morning to listen to Dr Jeffrey Cole - the head of the University of Southern California Annenberg School Center for the Digital Future. Topic was Everything Starts With Internet: Analysing Online Behaviour And Sharing Insights Into The Future Of Media Engagement.
It was great! He was a really engaging speaker, and total kudos, had a packed room hanging on every word for 45 minutes, without PowerPoint or even notes. If you want to know a bit more about the morning, check the Twitter stream for #adtechbb.
I'd really recommend getting onto the ad:tech guys' mailing list - these breakfast briefings are free (although you are expected to give a blue note donation to HeartKids at the door) and their speaker line-up to date has been brilliant.
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